LUNATIKA
[Hero]
Artist Branding / Web Design
Created as part of a Web Development course, 2024.
Design and development of the website for "LUNATIKA," a fictional rapper created to explore the boundaries of digital persona and artist branding. The project involved building a complete visual world from scratch, defining the character’s vibe through a custom logo, merchandise, and album artwork.
To bring the non-existent artist to life, the background portrait imagery was generated using AI, serving as the foundation for the brand’s identity. The website functions as an immersive hub for the persona, featuring a curated tour schedule and a layout designed to instantly communicate her specific energy. Every element was crafted to establish a cohesive and believable digital presence,
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