Organization Rebranding, 2025.

Terra Uma is a non-profit organization that helps veterans dealing with PTSD. They offer a unique therapy process, the first of its kind in the world — that takes place in the peaceful environment of vineyards and wineries. Their goal is to help brave individuals return to a full and healthy life.

Research //

The project started with a deep study of the organization and its goals. We wanted to understand the journey a person goes through during therapy. The challenge was to create a visual language that showing the transition from trauma to recovery.

Concept //
The Process

The visual concept uses gradients and circles to tell a story of growth. On the posters, the shapes change from left to right; It starts with a quarter circle, moves to a half, and ends with a full circle – This symbolizes the step-by-step process the veterans go through during their therapy—moving from a broken feeling to feeling whole again.

Deliverables //
 
Wine Labels: Special labels for the winery's bottles, given at the end of the process.

Three posters that represent the core values and the foundation of the organization.

A Brochure, simple guide explaining the organization's mission and how they help veterans and their process.